WPMS Case Studies
Beauty Salon – Seattle
Marketing Strategy For A Beauty Salon in Seattle: Content Plan Drives 31% Increase in Organic Traffic
This case study shares a success story of one of our partners who implemented a content plan for a luxury beauty industry client based in Seattle.
The strategic approach, focused on promoting the spa’s medispa services and led to a 31% increase in organic website traffic in just three months.
Our efforts helped the beauty salon attract new clients and generate significant revenue growth for their business.
These proven strategies and insights that can help you achieve similar success for your business.
Significant Increase In Website Traffic With A 31% Growth
The increase in website traffic brought by our campaigns was truly impressive! After experiencing stagnant website traffic for a period of 6 months, our content marketing campaigns successfully reestablished organic traffic.
In just three months after starting our campaigns on December 5, 2022, we saw a 31% growth in website visitors.
As seen on the Semrush graph below, the website had 3281 visitors in November 2022, and by March 2023, the website had 4297 visitors, representing a 30.95% increase in traffic.
Our campaigns brought big results for our client! Starting in December 2022, we saw a whopping 30.95% increase in website traffic.
By strategically promoting their medispa services and showcasing their accessibility and luxury, we were able to attract high-quality, targeted traffic to their website. This not only resulted in more visitors to their website, but also increased the likelihood of converting those visitors into actual sales.
The increase in traffic is a clear indication of the effectiveness of our content marketing strategy in attracting potential customers to the beauty salon’s website and driving growth for their Seattle and San Francisco locations.
Consistent output of high-quality content can significantly impact the effectiveness of a content marketing strategy and improve the return on investment (ROI) for businesses.
How WPMS’s Targeted Approach to Content Marketing Drives Traffic and Sales
Content marketing can make a big difference for businesses in any industry. In fact, research shows that 72% of consumers prefer to learn about a brand through content rather than traditional ads.
And with the skincare industry projected to have a 5.3% compound annual growth rate from 2021 to 2028, it’s clear that there’s a huge opportunity for businesses that can effectively leverage content marketing.
At WPMS, we specialize in creating targeted content to help businesses grow their traffic and sales.
With our content plan for the beauty salon, we focused on promoting their medispa services and highlighting the spa’s accessibility and luxury.
WPMS uses targeted content like blogs, videos, infographics and news articles to help businesses get more customers and make more sales by creating content that people want to read and share.
To make the spa more accessible, we emphasized the idea of same-day and walk-in appointments. We also promoted the spa’s luxury and relaxation, especially with its holiday-themed gift cards.
We also highlighted the use of raw active ingredients and selective brand products in the treatments.
Our content plan focused on promoting the spa’s medispa services, with an emphasis on facial treatments like hydra facials, gua sha facials, dermaplaning, and sugaring hair removal for both men and women.
Why is Content So Important for Increasing Sales in The Beauty Industry and Ecommerce?
Content is crucial for increasing sales in the beauty industry and ecommerce because it helps attract the right audience, showcase unique offerings, and create a competitive edge, ultimately resulting in business growth.
Our content marketing strategy for the beauty salon was a success, showing how targeted content can greatly impact business growth. The WPMS effect is a powerful phenomenon that can yield impressive results.
We used a smart plan to create content that would keep attracting people to the spa’s website for a long time. We talked about their medispa services, making sure to show that they’re luxurious and easy to access. We also talked about the special ingredients they use and the special brands they work with.
All of this helped us bring in the right kind of visitors who were more likely to become customers at the salon.
The beauty industry is highly competitive, and with consumers preferring to learn about brands through content, it is more important than ever to have a strong content marketing strategy in place.
WPMS can help your business achieve similar results by creating targeted content that drives traffic and sales. Request a FREE Brand Visibility Report today or use our Contact form to connect with our team to learn more about how we can help your business grow.
Car Dealership – Oklahoma City
Case Study – Car Dealership Marketing Strategy: Keyword Ideas & Content Plan Boost Organic Traffic by 76.7%
An automobile dealership attracted 76.7% more website visitors without spending money on ads. How? By producing high-quality articles, blog posts, videos, audio ads, and infographics that focused on specific relevant keywords, and sharing them on popular websites over 16 months. They created one campaign per month to achieve this.
Auto Dealers Face Tough Competition in the Growing US Automotive Industry Worth $104.1B in 2023
The promoted car dealership is located 50 miles outside Oklahoma City. It offers new and used Subaru cars and SUVs, as well as services such as car financing, vehicle leasing, repair, maintenance, and replacement of genuine Subaru parts and accessories.
Global vehicle sales were projected to grow by 5.1% in 2023 and 3.3% in 2024, the car dealership needed a way to differentiate the company’s products and services. This was to ensure that they remain attractive and relevant to customers.
Additionally, with the total value of the US car and automobile manufacturing market projected to be $104.1 billion in 2023, it was crucial for car sellers to increase their online visibility and attract more customers to their website.
The Oklahoma Auto Dealer Increased Organic Traffic by 76.7%: From 250 to 22,000 Visitors with a Basic Content Plan
The auto dealer turned to our content marketing services to attract more traffic to their website and increase their brand awareness.
The content marketing campaigns promoted the auto dealership business in various locations in Oklahoma, including Tulsa, Oklahoma City, Norman, Mustang, Moore, Midwest City, and Edmond.
The campaigns targeted customers interested in purchasing or leasing a Subaru car or SUV. In addition, they targeted those in need of car repair, maintenance, or replacement parts. The auto dealer had turned to our content marketing services to attract more traffic to their website and increase their brand awareness.
By December 2022, the auto dealer’s website had 3468 visitors/m, up 76.7% from July 2021 (1449 visitors/m).
As a result, the business saw a significant increase in the number of visitors who arrived at the website through organic search results on search engines such as Google. The increase was measured over time, from July 2021 to December 2022.
Semrush says the website had 1449 organic visitors per month in July 2021.
By November 2022, organic visitors had increased by 76.7% to 2559 per month. And by December 2022, organic visitors had further increased to 3468 visitors per month.
Here is what our user Greg Melancon reported about the traffic he generated for the car dealership:
“We had pretty good results initially because actually Heidelberg Nissan had just got a penalty and they had 250 traffic on their Google Analytics the month I took over. And we ended up getting up to 22,000 visits within probably a year, a year and a half of running campaigns.”
Consistency in content marketing is crucial for sustained success, as it builds trust with your audience and establishes your brand as a reliable source of information.
However, it should be noted that that car dealership website traffic decreased from December 2022 onwards because they stopped doing campaigns. This is because they sold out to another company.
Our Topical Authority & Media Approach Elevates the Car Dealership Business With Top Page 1 Rankings & Online Popularity Boost
Our campaigns use the influence of big brands and media coverage to amplify a business’s brand voice and get it heard by a massive audience. This can result in more brand mentions and higher brand awareness.
Our content promotion platform that helps businesses increase their exposure and credibility by creating high-quality, well-researched content that can be shared across various channels, such as news websites, influential blogs, and podcasts.
Our services can make a brand look amazing and help it gain more traffic, exposure, and trustworthiness.
WPMS also helps businesses rank higher on Google by leveraging authority media to heighten their visibility, increase their brand mentions and create social signals. These are some of the factors Google uses to determine a website’s relevance and authority.
As seen in this example, the campaigns helped the automotive retailer rank higher on search engine results pages (SERPs) for relevant keywords such as “Hudiburg Subaru,” “Oklahoma City,” “new/used,” “dealership,” and “outback.”
The campaigns’ titles overlapped with the keywords for which the promoted site ranked on page 1. This indicates the advertising or promotional activities undertaken by the dealership have successfully brought more attention to the dealership.
This increased visibility resulted in more people knowing the dealership’s existence, its products and services, and its brand.
According to Greg Melancon, “web marketing is one of the hardest things to be able to prove what you’re doing and the results of it, because nobody is saying, “Well, I’m getting great business off of it” because they don’t want to be paying for it.”
However, this problem has been effectively solved by through the promotions and the comprehensive campaign distribution reports and analysis we provide.
By leveraging authority media to heighten brand visibility and social signals, WPMS can increase a business’s brand mentions. This will improve its chances of ranking higher in Google’s search results.
Here’s what Greg Melancon said about his experience using the campaigns:
“The citation links from the news announcements are huge. The high authority links from infographics and your podcasts and things, does give you some good SEO lead juice and that’s what I really like.”
While many search engine optimizers focus on acquiring backlinks to improve rankings, we as content marketers understand that website traffic and user engagement are more crucial.
Although backlinks are an essential ranking factor, it’s the clicks from those links and the citations in the content that matter.
At WPMS, we focus on generating clicks from backlinks rather than just acquiring them, And we do that at an affordable price for the promoted businesses:
By using various signals such as website traffic, user engagement, expertise, authority, and trustworthiness, Google determines whether a website is high quality and popular.
With our content marketing services, the automotive retailer increased its online visibility and attracted more customers to its website.
The campaigns helped the car dealership rank higher on SERPs for relevant keywords. It saw a significant increase in organic traffic, indicating that the campaigns were effective at reaching the dealership’s target audience.
How Our Content Marketing Helps Local Businesses Attract More Customers in Competitive Markets
WPMS helps local businesses get more customers by producing and sharing high-quality, engaging, and informative content by selecting the right words, formats, and platforms.
Local businesses in different niches/sectors successfully use this strategy to become more popular online and increase their brand reputation. As a result they get rewarded with more traffic from Google, get more visitors to their physical locations and more calls, especially when they start appearing in the Google ‘3 Pack’ local listings.
If you’re looking to increase the visibility, reach, and overall reputation of your brand or business on the internet and make it easier for potential customers to find and engage with your business online, request a FREE Brand Visibility Report today or use our Contact form to connect with our team to learn more about how we can help your business grow.
Winery Business
Successful Wine Marketing Content Plan Strategy Grows Blog 1100% in 21 Months
Small wineries often struggle to compete with the many brands vying for attention in the highly competitive wine industry. This was the case for Big Hammer Wines, a local winery in California.
With limited resources and challenges associated with marketing and advertising in the industry, the winery needed a way to increase its visibility online and reach new customers.
That’s when Rick Knutzen, the owner of a small marketing agency in Atlanta, Georgia, turned to us to help his client achieve these goals.
Through a targeted content marketing campaign, we were able to drive a 11x increase in organic traffic to the winery’s online store in just 21 months.
This significant growth had a direct impact on the winery’s business, helping to increase its customer base and revenue.
The benefits of our campaigns extended beyond just increased traffic, as the winery also saw improvements in its search engine rankings, brand awareness and overall online presence.
This case study demonstrates how small businesses can successfully overcome industry challenges and achieve significant growth through effective digital marketing strategies.
Challenges Facing Small Boutique Wineries: A Look into the Highly Competitive and Heavily Regulated Wine Industry
As a local winery in California, Big Hammer Wines was facing stiff competition from other wineries in the area. Wineries, like many other small businesses, face a lot of challenges when it comes to marketing themselves effectively online.
The wine industry is highly competitive, with countless brands vying for the attention of consumers.
Many wineries struggle to stand out in a crowded market, and they often have limited resources to invest in marketing campaigns.
Additionally, wine sales are highly regulated, making it challenging for wineries to advertise and promote their products on various platforms. All of these factors make it difficult for small wineries to grow their online presence and reach new customers.
Rick knew that he needed to find a way to help the winery increase its visibility online if he wanted to help the business succeed.
38 Wine Content Topics Added 21,540 Visitors And $70,000 in Sales And Counting
Rick leveraged our content marketing promotions to help Big Hammer Wines improve its online presence.
This helps businesses grow their traffic and sales by publishing targeted content on a wide range of websites and platforms that then bring potential customers to their website.
Over the course of almost two years, Rick created only 38 campaigns consisting of blogs, news articles, videos, and audio ads to help the winery stand out online.
He also linked to and published the articles from these campaigns on the winery blog itself.
Our promotions allowed Rick to repurpose and summarize the content for different mediums, including video, audio, slideshows, articles, blogs, and infographics, and publish it to major platforms.
By promoting the content across hundreds of sites in multiple formats, we were able to increase the online store’s exposure and traffic, build authority and trust with Google, and amplify the impact of the winery’s website.
These campaigns focused on creating high-quality content that was optimized to attract wine fanatics and paying customers, which then results in more sales. Let’s look at the numbers…
How Rick Transformed His Marketing Strategy From Paid Search To Content & Grew This Winery Store Traffic 11x
Rick’s decision to use our content marketing campaigns paid off. In just 21 months, the winery saw a 11x increase in organic traffic to its website.
Here’s what Rick had to say about the results:
“Our engagement started in June 2021, 90 days ago. the blogs that were created generated 140,000 impressions per month, 1500 clicks, and was sourcing over 7000 queries words. So that right there to me was a huge success. Similarly, I generated $70,000 out of that revenue.”
21,540/yr visitors and counting directly attributed to the Campaign
Rick used the content from the news modules to create and publish several blog posts on the winery store website which he then promoted with the campaigns.
The campaigns were driving a significant amount of traffic to the blog. The graph shows the direct impact of the campaigns – newly generated traffic of 21,540 visitors to the blog.
This does not even include the massive increase in search traffic and other traffic sources resulting from the impact of the content strategy.
Organic traffic increased at least 10 fold overall hitting 45,000 visitors per year, up from 4800/yr.
When Rick launched a campaign, he also published a new blog post on the winery store that was specifically targeted by the campaign, allowing us to trace the millions of impressions generated and the entire 324.7% traffic increase (for the period from Jan 2021 to Dec 2021) back to our services.
However, the graph above only represents the traffic increase from our campaigns and does not include the wider site traffic, which would also have benefited from our efforts.
Rick continued:
“The bread and butter for us has always been paid search and I believe there’s still a need for that. Obviously, when you’re just getting started, you don’t have all the money to do that. But through time, I realized how content marketing is so much more important because of the permanence of those content on these platforms and an ad in paid search disappears if you don’t continue to pay. Certainly the campaigns has new things all the time. You’ve been developing your solution and enhancing it.”
Boosting eCommerce Brands and Local Businesses’ Online Presence Through Consistent Content Marketing
The success of the our campaigns for the online wintery store demonstrates the power of consistent content marketing for small businesses.
By generating high-quality content and distributing it through targeted campaigns, businesses can increase their online presence, attract more visitors to their website, and generate more sales.
WPMS can help your business achieve similar results by creating targeted content that drives traffic and sales. Request a FREE Brand Visibility Report today or use our Contact form to connect with our team to learn more about how we can help your business grow.