17/04/25 – Don’t Forget to Update Your Easter Opening Hours
This week’s tip reminded businesses to update their Google Business Profile (GBP) if their opening hours would change over the Easter weekend. With many people checking listings in advance, accurate hours help avoid confusion, improve trust, and signal to Google that the profile is active. The newsletter outlined why special hours matter and encouraged businesses to update them for Easter and upcoming May bank holidays.
11/04/25 – Promote Your Easter Offers on GBP
This week’s reminder focused on using your Google Business Profile to promote any seasonal offers, services, or extended opening hours during the Easter period. We explained how the Updates section can help attract attention from active searchers and shared simple content ideas, like posting an image with a short caption and call-to-action. We also included a link to the GBP Management Service video for businesses wanting more support.
04/04/25 – 7 GBP Hacks from the US That UK Businesses Can Use
This email shared lessons from high-performing US businesses using Google Maps to drive calls. From prioritising GBP over websites to using real photos and responding fast, the message was clear: consistency, visibility, and intent-driven content are key to success—and the UK still has a big opportunity to get ahead.
28/03/25 – Why an Optimised GBP Beats Paid Ads
We highlighted how recent Google ad rule changes require a fully optimised GBP for Local Services Ads (LSAs), and explained why a well-maintained profile can often eliminate the need for paid ads entirely. The email also introduced our GBP Management Service with a link to learn more.
21/03/25 – Google Is Removing Fake Reviews
This week’s tip warned about Google’s crackdown on fake or incentivised reviews and stressed the importance of genuine customer feedback. We included protective strategies like encouraging honest reviews, replying to all feedback, and reporting malicious posts.
14/03/25 – Staying Compliant with Google’s SEO Rules
We outlined what not to do with your GBP—like keyword stuffing, using inaccurate categories, or copying content—and offered advice on writing helpful descriptions, selecting the right categories, and keeping updates relevant to maintain compliance and boost performance.
08/03/25 – Ranking in ‘Near Me’ Searches
We explored the rise in “near me” search intent and how to improve local rankings by using town/city-based keywords, keeping NAP (Name, Address, Phone) consistent, and encouraging local reviews. These simple tweaks help businesses appear in the most relevant local searches.
28/02/25 – Missing Google Reviews? What You Need to Know
This issue addressed a widespread Google glitch that caused temporary review count drops. We reassured readers, offered practical steps to verify and request review restoration, and teased an upcoming new service to help manage GBP more effectively.
21/02/25 – Avoiding Duplicate Content in Your GBP
We warned against copying content from competitors, explaining how duplicate service descriptions hurt rankings and credibility. Instead, businesses were encouraged to rewrite services in their own voice, include local details, and focus on unique selling points.
14/02/25 – The Power of Consistency
Released on Valentine’s Day, this email shared a 3-step consistency plan: weekly updates, regular review responses, and monthly performance tracking. Maintaining a steady presence builds trust with both Google and customers—key to long-term success.
07/02/25 – Tracking Your GBP Performance
We discussed the importance of measuring your GBP’s success using key metrics like profile views, website clicks, and phone calls. With mobile-first indexing in mind, we suggested monitoring these monthly to identify what’s working and where improvements can be made.
31/01/25 – Boosting Local SEO for 2025
This edition focused on improving local SEO through semantic keywords, geotagged photos, and accurate service areas. We encouraged using descriptive language and local terms in your GBP to help Google better understand your services and boost discoverability.
24/01/25 – How to Maximise the Impact of Reviews
We emphasised the power of reviews in building credibility and trust, along with a reminder that 80% of consumers search for local businesses multiple times a week. Tips included replying to every review, using them in marketing, and responding with natural language to support voice search.
17/01/25 – Leveraging Seasonal Promotions
This issue explored how seasonal events like New Year’s and Valentine’s Day are great marketing opportunities. We shared tips on posting timely updates, using seasonal visuals, and keeping profiles optimised for mobile users to help businesses stand out and increase visibility.
10/01/25 – Real Client Results from GBP Optimisation
We kicked off 2025 by sharing results from six recent clients, whose optimised Google Business Profiles generated over 7,000 profile displays and 1,200 phone calls. The email highlighted the importance of mobile optimisation and local relevance, with actionable reminders to keep content mobile-friendly and locally focused.
03/01/25 – Year-End Recap & Looking Ahead to 2025
As 2024 came to a close, we shared a month-by-month summary of key Google Business Profile (GBP) tips from the past year—covering foundational strategies, competitive engagement, seasonal visibility, and customer trust-building techniques. We also looked ahead to 2025 with a renewed focus on maintaining an optimised profile for better results and visibility.
27/12/24 – This week’s tip focuses on planning your 2025 marketing strategy. Many small businesses rely heavily on referrals and sporadic social media posts but neglect having a dedicated marketing budget. Understanding your average customer value is crucial for determining return on investment (ROI) and allocating resources effectively. For example, if your average customer value is £200, a £100 monthly marketing budget could yield significant returns by generating even one new customer per month. Setting a realistic budget, even starting at £50, ensures you stay proactive in attracting new business rather than waiting for it to come to you. Remember, if you’re using Google Ads and your customer value is under £750, stop immediately—it’s not worth the spend.
20/12/24 – This week’s tip explores how to increase your Google reviews by encouraging repeat customers to update their original reviews. Google allows only one review per Gmail account per business, but customers can edit their existing review to include new feedback about additional services. To make this simple, ask clients to add the current date at the top of their updated review to indicate it reflects a different experience. This not only increases your review count but also demonstrates your commitment to ongoing excellent service. Take a moment to review your client list and identify customers who could update their reviews to highlight repeat interactions.
13/12/24 – This week’s tip highlights the importance of time and consistency in maintaining your Google Business Profile (GBP). Treat your GBP like a ‘mini website’ that demonstrates to both Google and potential customers that your business is active and engaged. Consistent updates—such as posting a photo or sharing a weekly update—keep your profile relevant and improve visibility. While life gets busy, setting aside just 15 minutes a week to update your GBP can make a significant difference. Discipline and reminders, such as using a calendar, help ensure this important task doesn’t fall by the wayside.
06/12/24 – This week’s tip focuses on User Generated Content (UGC) and its impact on your business. UGC, such as reviews, testimonials, and customer-shared photos or videos, is widely trusted by consumers, with 79% saying it influences their purchasing decisions. Incorporating geotagged photos into your Google Business Profile not only signals activity but also strengthens your local search visibility, as these photos link your business to specific locations. Millennials, in particular, trust UGC more than brand-created content, making it a crucial tool for engagement and credibility. Leverage UGC to show authenticity, improve your profile’s reach, and connect with potential customers.
29/11/24 – This week’s tip highlights the effective use of images on your Google Business Profile (GBP). While many businesses focus on posting images to social media, the GBP often gets overlooked despite being a vital tool for local visibility. To stay active and relevant, aim to post high-quality images weekly to the Photos section or include them as part of an Update. Updates can act as a ‘newsroom’ for your business, showcasing your products, services, or events with engaging visuals. Pair images with concise, action-driven posts (e.g., ‘Book Now’ or ‘Learn More’) to create a professional and compelling first impression. Consistency is key—treating your GBP like a mini website ensures it remains fresh and valuable to customers and search engines alike.
22/11/24 – This week’s tip is all about seasonal offers and leveraging the Updates section of your Google Business Profile (GBP). With the festive season approaching, it’s the perfect opportunity to showcase time-sensitive promotions, holiday-themed services, or extended opening hours. These updates signal to Google that your business is active and engaged, improving your visibility in the Local 3-Pack. More importantly, they offer value to customers by highlighting services or deals they may be searching for. Ensure your updates include compelling calls-to-action (e.g., ‘Book Now’ or ‘Shop Our Holiday Sale’) and links to relevant pages on your website. Staying active during the holidays not only drives traffic but also keeps your business top-of-mind.
15/11/24 – This week’s tip focuses on citations—online mentions of your business’s Name, Address, and Phone Number (NAP). These citations, found on directories, social media platforms, and local listing sites, serve as trust signals to Google, verifying the legitimacy of your business. Consistent and accurate citations across the web enhance your credibility and increase your chances of ranking in the Local 3-Pack. However, any discrepancies in your NAP (e.g., outdated addresses or mismatched phone numbers) can confuse search engines and harm your visibility. Take the time to audit and update your citations to ensure uniformity across all platforms—a simple yet effective way to strengthen your online presence.
08/11/24 – This week’s update focuses on improvements to our bespoke Google Review software, based on client feedback. Previously, the optional monthly upgrade combined an AI review response feature with SMS capabilities. However, many clients only used the AI feature, so we’ve simplified the subscription by offering AI responses as a standalone upgrade at half the cost. For those who still need SMS, it remains available as a separate add-on. Additionally, the software’s global reach has expanded—now accessible to businesses in any country. These changes make it easier and more affordable to monitor and respond to reviews effectively, enhancing your online presence.
01/11/24 – This week’s tip provides a guide on how to claim and update your Google Business Profile (GBP), especially if the previous owner’s contact details are outdated. Start the claiming process through the GBP dashboard and verify your ownership using available methods. If standard verification options like postcards aren’t working, reach out to Google support for assistance. Once access is gained, update the profile with your current contact details to ensure potential customers can reach you. Don’t let outdated information hinder your online visibility—taking these steps will help you maximise the effectiveness of your GBP.
25/10/24 – This week’s tip dives into the importance of highlighting benefits over features in your marketing messages, including on your Google Business Profile (GBP). While features describe what your service does, benefits explain why they matter and how they improve customers’ lives. For example, instead of focusing solely on technical specs, emphasize how your product saves time, boosts efficiency, or enhances convenience. Apply this principle across GBP elements, such as photos, Q&A, service descriptions, and responses to reviews. By shifting your focus to benefits, you create relatable and compelling messaging that resonates with potential customers and encourages engagement.
18/10/24 – This week’s tip focuses on analyzing your Google Business Profile (GBP) from two critical perspectives: your customers’ and Google’s. Customers primarily look for reviews, responses to feedback, and high-quality photos when deciding whom to contact. Meanwhile, Google needs clear service listings and descriptions to better understand and rank your business. Treat your GBP as a ‘mini website’ by optimizing these areas. If you’re not appearing in the 3-Pack, take a closer look at what your competitors are doing and identify improvements. Don’t forget—you can request a free GBP audit to ensure you’re maximizing your profile’s potential.
11/10/24 – This week’s tip highlights the often-overlooked Q&A section of your Google Business Profile (GBP). While many see it as a space for customer enquiries, it’s a powerful tool you can use to pre-emptively answer questions about your services—essentially turning it into a customized FAQ. By posing and answering your own questions, you provide valuable information to potential customers while improving your profile’s engagement. Start thinking about the questions your customers frequently ask and populate your Q&A section to showcase your expertise and build trust.
04/10/24 – This week’s tip introduces the ‘Who Would You Choose Challenge’ to help you evaluate your Google Business Profile against competitors. By searching for a service you provide and examining the top three businesses in the Google 3-Pack, you can identify successful strategies to emulate. Businesses in the 3-Pack often have 4.5+ star ratings, recent reviews, and actively respond to feedback. If you’re not in the 3-Pack, it’s a sign of untapped opportunities to enhance your profile and climb the rankings. Remember, collecting and responding to reviews remains the cornerstone of GBP success.
27/09/24 – This week’s tips focus on enhancing your Google Business Profile (GBP) by ensuring consistency and relevance. Start by verifying that your contact details on GBP match those on your website—Google values uniformity. Additionally, consider varying the link on your GBP, such as pointing it to a specific product or seasonal offering. Regular updates signal to Google that your business is active, improving visibility.
